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Why SEO Is Key to Branding and Marketing for Business Growth

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For any business aiming to grow in today’s digital era, two elements matter the most: branding and marketing. Branding builds your business identity and trust, while marketing ensures your products and services reach the right audience. But without visibility, even the best branding and marketing campaigns can fail to make an impact. This is where SEO (Search Engine Optimization) steps in as the bridge that connects your brand to customers. When executed strategically, SEO does much more than improve rankings. It positions your business as a trusted authority, drives targeted traffic, and amplifies your brand identity. That’s why forward-looking businesses partner with the Best SEO Company In Delhi to align branding, marketing, and SEO into one powerful growth strategy. Understanding the Link Between Branding and SEO Branding gives your business a voice, a personality, and a promise. SEO ensures that this brand promise reaches people actively searching for solutions. In simpler terms...

How to Set Up Microsoft Clarity for SEO-Driven User Behaviour Recording

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SEO today is not just about ranking high—it’s about understanding how users behave once they land on your website. You could be driving hundreds of visitors through organic traffic, but if they’re not engaging, converting, or finding value, your SEO investment won’t pay off. That’s where Microsoft Clarity becomes a game-changer. Microsoft Clarity is a free user behaviour analytics tool that helps website owners and SEO professionals track clicks, scrolls, and engagement through heatmaps, session recordings, and advanced metrics. Unlike traditional analytics, it gives you a visual understanding of how users interact with your website, helping you bridge the gap between SEO traffic and real-world engagement. In this guide, we’ll cover: Why Microsoft Clarity is essential for SEO. Step-by-step setup of Clarity on your website. Key features that support SEO growth. Best practices to maximize insights. Why Microsoft Clarity is Crucial for SEO Success Most SEO strategies focus on keywords, ba...